Located at Donington Park, the new home of the British Grand Prix, BikeRadar Live is set to be the largest interactive cycling event in the UK. An extensive marketing campaign and cross media promotion will reach in excess of 4 million cyclists and deliver more than 15,000 visitors over the weekend itself. Each of them will have the opportunity to ride new bikes, see the pros in action and all share their passion for cycling. BikeRadar Live BikeRadar Live promises to be a huge celebration of cycling. The weekend’s attractions will include: • Big names from the world of cycling • Exhibition of all things cycling • Bike demos • Family rides • 12 hour off-road enduro challenge • Cycling cinema • Music stage • Cycling art exhibition • Pro and Open Dual slalom • Dirt jumping • Skills school • Maintenance classes • 100 mile and 100km Sportive • Duatholn • Devil takes the Hindmost BikeRadar Live will bring together an active, passionate audience of cycling enthusiasts